Hello! Nice to meet you!
Hi, I’m Catherine Hsiao, a graphic designer with over 5 years of experience creating thoughtful and engaging visual work across digital and print.
I’m passionate about design that not only looks good, but communicates clearly and effectively. With a strong foundation in Adobe Creative Suite, including Illustrator and InDesign, I focus on crafting cohesive visual identities, marketing materials, and video editing that align with both brand and audience.
I enjoy working in collaborative, fast-paced environments and value clear communication throughout the design process. Whether developing a brand identity or producing campaign assets, I aim to deliver work that is both visually compelling and purposeful.
January 2023 - Present
Graphic Designer at Bailey Ladders
Develop creative solution to meet defined project goals and objectives in a variety of design vehicles including print, packaging, digital and video. Drive social media strategy and create templates and content for regular activity.
From August 2025, the role of Acting Senior Graphic Designer was undertaken during senior designer leave, with responsibility for overseeing creative direction and team output. The 2026 Quick-Shift Multi-Form product launch was led, including the delivery of packaging, campaign assets, and digital content. Visual content for the company’s 70th anniversary was also produced, including logo design, social campaigns, and promotional materials.
August 2019 - February 2023
Graphic Designer at DSolar
Developed creative design solutions across business stationery, print, and digital assets. Produced materials including business cards, presentation folders, and letterheads to maintain brand consistency.
Created marketing assets such as flyers, website banners, and social media content to support campaigns and brand growth.
May 2020 - August 2020
Graphic Designer at Soul Safe™
Conceptualised and designed various pitch decks and tender documents. Created process documents, social media posts, and assisted with the curation of images to support the online training course.
May 2019 - July 2019
Graphic Design Intern at Suit Society
Design a lookbook, an in-store banner and icons for the website use.
July 2018 - April 2019
Student Graphic Designer at Liveworm South Bank
Design various non-profit projects including a booklet, a poster, logos and more.